Sense Academy

Google and Facebook Ads

Mastering Digital Advertising: Google and Facebook Certification Training

Unlock the Power of Two Titans in Online Marketing with Sense Academy

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Overview

Google and Facebook Ads Certification training

Welcome to Sense Academy’s premier Google and Facebook Ads Certification Training, our comprehensive program is designed to equip you with the knowledge and skills needed to excel in digital advertising on two of the most powerful platforms in the industry. Whether you’re a marketer, entrepreneur, or business owner, our hands-on approach will empower you to harness the full potential of Google and Facebook ads. Join us and take the first step towards mastering the art of online advertising.

Industry Demand

Unlock Opportunities: Over Google and Facebook Ads Jobs Available by 2030!

Google and Facebook Ads specialists are in high demand due to the critical role these platforms play in digital advertising. These professionals specialize in creating, managing, and optimizing ad campaigns on Google Ads (formerly Google Ad Words) and Facebook Ads. They possess expertise in targeting specific audiences, optimizing ad performance through A/B testing, and maximizing return on ad spend (ROAS). 

Salaries for Google and Facebook Ads specialists can vary significantly based on experience and location. Entry-level positions may start around $50,000 per year, while experienced specialists and managers can earn upwards of $100,000 annually, particularly in competitive markets and for roles requiring advanced analytics and campaign management skills.

Why Choose Us?

Discover the Sense Academy Advantage

Expert Instructors 

Learn from industry experts with real-world experience

Flexibility

Learning formats, including online courses, workshops.

Supportive community

Connect with peers,mentors, and professionals for success

Hands-On Experience

Our courses include practical labs, real-world projects etc.

High Success Rates

Our students excel in certification and job placement

Access  Recorded Sessions

Access recorded sessions anytime for flexible review.

Google and Facebook Ads COURSE PRICING

Tuition Fee

Best Seller

Live Online Classroom

Learn in expert-led live sessions

Solid Experiential Learning

Self-Paced Learning

Learn at your own pace

Solid Experiential Learning

WHAT YOU’LL LEARN IN THIS training

Learning Objectives

Comprehensive Platform Mastery: Gain a deep understanding of Google and Facebook advertising platforms, including ad creation, targeting, bidding strategies, and campaign optimization.

Effective Campaign Management: Learn how to manage campaigns effectively, from setting objectives and budgeting to tracking performance metrics and making data-driven decisions.

Audience Targeting Expertise: Discover advanced techniques for targeting the right audience segments on platforms, maximizing reach and engagement while minimizing ad spend wastage.

Creative Ad Development: Develop compelling ad creative and learn best practices for designing visuals and writing ad copy that resonates with your target audience.

Conversion Optimization Techniques: Explore strategies to optimize ad campaigns for conversions, including setting up conversion tracking, analysing data, and implementing optimization tactics.

PREREQUISITES FOR this CERTIFICATION TRAINING

Prerequisites and Eligibility

  • Understanding of digital advertising principles
  • Familiarity with Google Ads and Facebook Ads platforms
  • Knowledge of audience targeting and ad placement strategies
  • Ability to analyze campaign performance and optimize ads

WHO SHOULD ATTEND THis COURSE ONLINE

Who This Course Is For?

  • Digital Marketers
  • Advertising Managers
  • PPC Specialists
  • E-commerce Managers
  • Social Media Managers
  • Business Owners
  • Marketing Consultants

COURSE SYLLABUS

Curriculum

  • Overview of paid advertising platforms (Google Ads and Facebook Ads)
  • Benefits of paid advertising for businesses
  • Types of campaigns: Search, Display, Video, Shopping, App, Awareness, Consideration, Conversion
  • Creating a Google Ads account
  • Understanding account structure: Campaigns, Ad Groups, Ads, Keywords
  • Setting campaign objectives and goals
  • Setting up a Facebook Business Manager account
  • Managing permissions and roles
  • Connecting Facebook page and ad account
  • Keyword research for Google Ads
  • Audience targeting for Facebook Ads: Demographics, Interests, Behaviors
  • Custom Audiences and Lookalike Audiences
  • Ad copy best practices for Google Ads and Facebook Ads
  • Ad formats: Image, Video, Carousel, Slideshow, Collection
  • Designing effective landing pages
  • Bidding strategies for Google Ads: CPC, CPM, CPA, ROAS
  • Bidding strategies for Facebook Ads: CPM, CPC, CPA
  • Setting ad budgets and schedules
  • Key performance metrics for Google Ads and Facebook Ads: CTR, Conversion Rate, Quality Score, Reach, Engagement, Conversions
  • Using Google Analytics with Google Ads
  • Using Facebook Pixel for tracking
  • Remarketing strategies for both platforms
  • Dynamic Product Ads (Facebook) and Shopping Ads (Google)
  • Geographic and device targeting
  • Ad policies and guidelines for Google Ads and Facebook Ads
  • Optimization techniques: A/B testing, Campaign experiments (Google), Split testing (Facebook)
  • Real-world examples of successful Google Ads and Facebook Ads campaigns
  • Analysis of campaign performance
  • Q&A and troubleshooting session

Achieve Excellence: Earn the Coveted Google and Facebook Ads Certification Today!

Professional Scrum Master I (PSM) certification

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Google and Facebook Ads CERTIFICATION COURSE REVIEWS

Our Learners Love Us

4.6/5 Rated by 2000+ Learners

4.6/5 Rated by 2000+ Learners

4.6/5 Rated by 2000+ Learners

Google and Facebook Ads CERTIFICATION FAQS

Frequently Asked Questions

To enroll in the course, simply visit our website or contact our admissions team for more information. We offer flexible enrolment options to accommodate your schedule and learning preferences.

Our Experienced Instructors will teach you; you’ll receive high-quality instruction and mentorship from seasoned professionals in Google and Facebook Ads field.

Yes we offer a certification upon successful completion of the course. Our certification is recognized and can be a valuable addition to your resume.

Yes, we believe in learning by doing. That's why our course includes hands-on projects and case studies that allow students to apply their knowledge to real-world problems

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